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ROUTE 66 CRUISIN’ REUNION® 3-day event results are in Economic impact results were over $17 Million!

ONTARIO, CA-Route 66 Cruisin’ Reunion®, powered by the Greater Ontario Convention & Visitors Bureau, has announced the impact to our local economy during the three day event! Route 66 Cruisin’ Reunion®, a 501-(c3) organization, created by the Greater Ontario Visitors & Convention Bureau, is a Southern California ultimate weekend celebration of America’s love affair with the automobile and its world-famous highway, Route 66. Three days of cruising, contests, live entertainment, fabulous food and comradery make it one of the best events of its kind. Route 66 Cruisin’ Reunion is where classic cruisers, convertibles, hot rods, and wicked Woodies fuel a jam-packed jamboree.

Starting on Friday, September 16 at 5:00pm and continuing thru the weekend until Sunday, September 18 at 4:00pm the following numbers have been reported:

  • Attendance totaled more than 150,000 people participating in this three (3) day weekend family event.
  • Over 1,000 cars registered to participate in Route 66 Cruisin Reunion
  • Total economic impact to the area was more than $17,000,000.00
  • Total vendors, included : 29 retail vendors and 23 food vendors
  • Eight (8) live concerts were performed on the Ontario Town Square Stage
  • The Mother Road Revisited exhibit at the Ontario Museum of History and Art was brought in specifically to be apart of this event. A good example of synergy between destinations working together to encourage visitors to explore and discover the Greater Ontario region
  • The People’s Choice awards gave the attendees the opportunity to vote. Six categories included: Best of Show, Best Convertible, Cool Paint Job, Best Pick Up, Best Staging, and Best Muscle Car
  • Additional contests included the Neon light contest and the Model Car Contest
  • Southern California media brought attention to the event with over 572,000 people learning more about the event thru television and print articles

We are proud to announce the success of Route 66 Cruisin Reunion” said Michael Krouse, President and CEO of the Greater Ontario Convention & Visitors Bureau. “Our mission is to bring visitors to our cities, increase overnight stays in our hotels, and boost the local economy” said Krouse. “Our team takes pride in creating family friendly events that lure visitors to our area and has the added benefit of providing a wonderful way for our local community to spend the

weekend – to appreciate our beautiful historic tree lined Euclid Avenue in Ontario, check out the cars, listen to some great music and enjoy all the free family fun!”

If you missed this annual event be sure to mark your 2017 calendars now for the third weekend in September! The timer has already been set to count down the days, hours, minutes, and seconds to the next Route 66 Cruisin’ Reunion. Visit www.Route66CruisinReunion.com.

Why Did Jesus Weep: Because #BlackLivesMatter Too?

Keith Magee

Keith Magee

By Keith Magee

For the last four visible years America has endured, once again, the polarizing effects of racism and injustice. Yet, instead of the perpetrators wearing white sheets and lynching African Americans and with coral ropes as they did decade’s prior, they now wear blue uniforms and use issued firearms.

The loss of Trayvon, Eric, Tamir, Sandra, Freddie, Korryn, Alton, Terence, Keith, and all of the others we name, came not because their assassins feared them but, because they believed their lives didn’t matter. Secretly, I’ve wept at my core when I hear the news that they have taken another life. Even when I’m driving my car with my 2-year-old Zayden, I pray that our lives will matter.

As the numbers of African-American lives continue to be disproportionately taken, many onlookers (primarily Millennials), have come with demands and questions about whether those in power believe that #BlackLivesMatter. And if so, why is injustice prevailing in the loss of these lives? The Black Lives Matter movement does not assert that other’s lives do not matter. It aims to draw attention for the need for understanding if those who enact, execute, frame and inform the law also value Black lives.

In my youth, every evening we had to offer a scripture, after prayer, before we could partake of supper. We would all eagerly go for “Jesus Wept” because it was the easiest to remember. As I sit most evenings unable to eat, sickened to my stomach, praying and searching the scripture for meaning, I ponder why did Jesus weep.

The scriptures have three recordings of Jesus weeping. The most notable is because he loved Lazarus, and Martha and Mary. Even in knowing that Lazarus would be raised again, Jesus’ human nature and pain mourned, both in relation to their present pain and even their unbelief. Jesus also wept when the chosen people failed to keep the city ‘holy’ and set apart from other world powers …He saw the city and wept over it. The other prominent presence of his weeping is found in a garden. Jesus wept sweat “…like great drops of blood,” as he prayed to his Father, knowing his time had come to die for a humanity that might never get it.

Why did Jesus weep? Was it because he was fully human and, yet, fully divine, feeling the spiritual and nature pain of the people? Was it from his humanity and divinity, where he felt love, disappointment, loss, grief and sadness-every human emotion that evokes tears from the heart?

One doesn’t have to be dead to grieve death and dying. Grieving calls us into an experience of raw immediacy that is often devastating. In A Grief Observed, a collection of reflections on the experience of bereavement, author C.S. Lewis reveals that “No one ever told me that grief was so much like fear.

Tears, the lachrymal gland, responds to the emotion of awe, pleasure, love and, yes, sorrow. They are the fluids that rest in the ducts that can cause you to lose sight and can run down into your nose, all because of sorrow not joy. And, when the heart weeps it is beyond the liquid into the small channels that flow into the tear sac. It is a pain that is likening to the sound of sorrow from the mothers, fathers, family members, who have lost their loved ones in the midst of these murders and executions. “I am not afraid, but the sensation is like being afraid. The same fluttering in the stomach, the same restlessness, the yawning. I keep on swallowing.” As an African American male, I can relate to Lewis because seemingly everyday my life is at risk. I swallow grief and fear that I, or one of my brothers, our children, or mothers, are next.

It was the sorrow of a suffering people that gave cause to ecumenical faith leaders becoming the catalyst for a civil rights movement for a “Righteous America.” These faith leaders used their sacred spaces to address the grave concerns for the least-advantaged among them. As an American society founded on a hunger and thirst for religious freedom was turning a deaf ear to the pleas of a marginalized people, certain that God’s creation suffered no stratification; these likeminded humanitarians, across racial identity, leading the charge for equality. They understood why Jesus wept, as did Jehovah, Allah, the Buddha, and many others spiritual leaders who wept too.

Recently, America lost an African-American male musical icon, Prince, though not at the hands of those in Blue. I mostly remember him for Purple Rain, in particular “When Doves Cry.” Though is it understood that these lyrics spoke to a failed relationship between two people, I purport that it speaks more to the sound of the doves. When doves cry, as they soar, it is a sorrowful song and yet in the sound we find a message of life, hope, renewal and peace.

Could the Prince of Peace be sending us a prophetic message that even in these moments of tragedy there is hope for better days? As we stand through our sorrow, will we be able to earnestly declare that #BlackLivesMatter too?


Keith Magee is a public intellectual who focuses on economics, social justice and theology. He is currently Senior Researcher of Culture and Justice, University College London, Culture; Director, The Social Justice Institute at the Elie Wiesel Center on the campus of Boston University, where he is a Scholar in Residence; and Senior Pastor, The Berachah Church at the Epiphany School, Dorchester Centre, MA. For more information visit www.4justicesake.org or follow him on social media @keithlmagee.

What It Do With The LUE: Lunell Litt Up The Stage Is What It Do!

14571884_10154538256569659_1112045883_oBy Lue Dowdy

What an amazing night I had with my LUE Productions Fam on the Red-Carpet. LUE Productions had the opportunity to host the red-carpet and conduct live interviews. From the moment we walked in it was non-stop fun and laughter.

OMG! OMG! The host Comedian Brandon Wiley did his thang. He kept the audience lively and ready. Comedians, Miss Arkansas, Paul Smokey Deese, and Sherwin Arae made you crack the hell up. The funny and beautiful Lunell was the headliner for the night. The audience waited in anticipation for this Queen to step to the MIC with the funnies. She bagged on folks! She talked a lot about that mouth to mouth, and bedroom antics we deal with as older women. Let’s just say she got a lot of “I know that’s right.” I so love the fact that she’s not afraid to go all in. The audience was happy that Lunell came to the Inland Empire.14522133_10154538256834659_2046707597_o

We saw familiar faces and met new ones. Local artists such as VCD, a female rap group here in the Dino blessed our ear-gates. We need more affordable events like this here in our city. I’d like to shout out Theo Evans of “Clowning on Earth Entertainment” for having us. I want to also shout out Deeveatva Foy, our BBW Queen Dee Dela Cruz, and BBW Model Ericca Cross, Robert of “ILondon Fog Productions”, Kyru of “Everythangnycce Productions”, and Freddie Washington of “FW Photography” for holding down the red-carpet and capturing the special moments. We all made an awesome TEAM!

Need us to host your next Red-Carpet Event? Contact us immediately! We have affordable rates. LUE Productions always come professional but is about that TU and having FUN! Make sure you catch our Indie Artist Award Show MY MUSIC, MY MIC on Saturday, October 15th. Until next week L’z!

#LUEPRODUCTIONS @LUEPRODUCTIONS 909.567.1000 www.lueproductions.org.

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