LOS ANGELES, CA-Last Tuesday on July 15, Westside Story News Editor, Naomi K. Bonman, had the pleasure of working alongside a fabulous group of people Trea Day Management and Publicity and BMB Entertainment held the 2nd installment of the Beauty and The Beast SWAG Lounge in honor of the 2014 ESPYS at Red Carpet Systems in downtown Los Angeles where over 250 special guests attended.
The luxurious event was hosted by Michael Johnson of the Tampa Bay Buccaneers, Grammy Nominated artist Charli Baltimore, China Upshaw of WEtv’s LA Hair, RaVaughn Brown and the LA Temptations football team. The event also celebrated the 10 year anniversary of producer and founder Trea Davenport‘s boutique PR and reputation management agency, Trea Day PR.
The BEAST and BEAUTY themed party featured celebrities and special guests such as pro athletes, daytime soap stars, reality TV personalities, actors and performers from a variety of entertainment sources. Some of these stars included: Gary Owen, Think Like a Man Too; Claudette Ortiz, former member of City High and TV One’s R&B Diva’s LA; Sundy Carter, VH1?s Basketball Wives LA; Cocoa Brown (OWN’s For Better or For Worse; actress Nancy Lascala; Kelly Perine, (UPN’s One On One); Cornelius Grant, original member of the Temptations; Glen Davis, LA Clippers; and a handful of others.
In lieu of the red carpet, there were special performances by singer/songwriter RaVaughn Brown; BET Comic View’s Hope Flood; a few indie acts; and 90s R&B royalty Brownstone reunited after 20 years to pay tribute to group founder Nicci Gilbert‘s (Co-creator of TV One’s R&B Divas) lifelong friend, Trea Davenport, noted industry fixer and PR Maven, for a decade of service to her clients.
Other festivities included an awareness opportunity for Tampa Bay Buccaneers’ Michael Johnson’s MJ93 Fund, which promotes youth involvement in athletic and fitness activities and educational support programs. Johnson, a long time Trea Day PR client, was honored with 2014 Beauty & The Beast “Savage of Service” Award.
Johnson wasn’t the only one that walked away with something special from BATB 2014. VIPs enjoyed SWAG gifts bags from a variety of sponsors at the event. For more information on TREA DAY PR, please visit treadaypr.tumblr.com.