Is AA Consumerism a tool for improving AA quality of life?
Should African-Americans use their communal spending power (one trillion dollars plus annually, Nielson Co.) to influence how corporations and small local businesses treat them? Jobs and contracts for services could be a goal of negotiating consumer support for one company instead of another. My focus is on providing support for businesses that you like because of how they treat your community, as well as realizing the power of “selective spending”, when done by a group.
It is common knowledge that the more units that one purchases, the greater the potential discount. Think about “fleet sales” in the auto business or insurance for a group that represents the million, plus people in your national religious and social organizations. Think about the development power of a one thousand people (we have churches larger than that) whom each pledge to spend $50 a month with a small business. Choosing the business each month could be based on shared economic and social values. I would be concerned about hiring practices and general support/giving back to the community. Local small businesses would be elated to receive that business support.
So two thoughts, first consider the national power that could be generated by focusing/negotiating one trillion dollars for increased delivery of products and services as well as jobs and contracts, and second, create small spending focus groups designed to empower small businesses that help train and employ our children as well as support community activities. Let’s talk about it. Email me at firstname.lastname@example.org.