Home / Author Archives: WSS News (page 14)

Author Archives: WSS News

Keisha N. Brown (KB) Named Executive Vice President, Chair of the Newly Created Health and Wellness Practice

LOS ANGELES, CA – LAGRANT COMMUNICATIONS (LC), a multicultural integrated marketing communications agency, announces the promotion of Keisha N. Brown (KB) to executive vice president and chair of the new Health and Wellness Practice. As chair of the practice, KB will drive creative solutions for all of the agency’s healthcare clients. With more than two decades of healthcare experience working with clients on a local, regional and national level, LC is excited to launch their Health and Wellness Practice with a skilled professional that works across all disciplines and cultures.

“I look forward to leading the new Health and Wellness Practice at the agency and utilizing my experience and passion to make a difference in the lives of African Americans and Latinos,” said KB. “I have worked on health care accounts for more than 20 years, and understand the challenges that impact behavioral change to make our communities healthier and people live longer.”

KB brings a wealth of experience, insight and maturity to the Health and Wellness Practice. She has worked with corporate, not-for-profit and government clients, including American Cancer Society, Robert Wood Johnson Foundation (RWJF), Novartis and the Office of National Control Drug Policy, to name a few. Relying on her keen understanding of health disparities and cultural nuances amongst African American and Hispanic communities, KB has successfully executed award-winning campaigns with multi-million dollar budgets and led multidisciplinary teams. She now manages the advertising and marketing account for Covered California, educating African American consumers about their services and maximizing the number of Californians enrolled in health insurance coverage. In addition, under KB’s leadership the team will focus on entities such as hospitals, healthcare plans, not-for-profit, government, biotechnology and pharmaceutical companies

“KB is the biggest success story of the agency’s internship program,” said Mr. Kim L. Hunter, President and CEO of LAGRANT COMMUNICATIONS. “She is the epitome of what an IMC specialist is and does. KB is one of the few communicators that has a good understanding of the three disciplines (advertising, marketing and public relations) and how they intersect with one another to create a truly holistic campaign.”

As a 21-year veteran of the firm, KB is an integrated marketing communications specialist that has successfully executed integrated advertising, marketing and public relations campaigns for clients such as L.A. Care Health Plan, The Los Angeles County Department of Public Health and the Martin Luther King Jr., Community Hospital.

Throughout her career, KB has been recognized for her work and expertise in multicultural communications. Most recently, the firm received the Healthcare Public Relations & Marketing Association (HPRMA) Golden Advocate Award for the launch of the L.A. Care Covered Campaign, a project headed by KB. Johnson Publications, the publishers of Ebony and Jet magazine, also named KB “One of the Most Outstanding Women in Marketing and Communications” and PRWeek Magazine featured her in a roundtable discussion regarding diverse viewpoints on multicultural communications.

The Los Angeles native holds a bachelor’s degree in journalism with an emphasis in public relations and a minor in business administration from Howard University in Washington, DC.

Letter to the Editor: Unsung Heroes

By Mildred Henry

Each time I travel to and from my home and see the devastation caused by the Cajon Blue Cut Fire, I utter a prayer of thanks for the firemen who did a magnificent job of protecting property and lives. I marvel at how the fire burned right up to and around the houses, yet the firemen were able to save people’s homes and possessions. 

Firemen came from near and far to fight the blaze and it is amazing how valiantly they fought and contained the inferno. These true unsung heroes do a Herculean job every day protecting their fellow citizens. For this we say thank you!

Letter to the Editor: Mr. Colin Kaepernick, A Real Man.

By Sylvester McGil a.k.a. Sylvester Muhammad  

Real men stand tall even when sitting. We live by certain principles and we are prepared to perform certain task. We each must perform as assigned by The Taskmaster. We are not the designer nor did we draw the blueprint. We do not know that we are planks being brought together to build an Ark.

We Black people do not know that we are being raised from the dead. (This is the third day). We did not see who rolled the stone away from the ‘tomb of ignorance, which has been our home for more than four hundred and fifty years. Some of us do not know any of the original organizers of The Nation Association for the Advancement of Colored People, The Congress on Racial Equality, The Urban League and others. These people along with Mr. Colin Kaepernick and those I am unable to name are all representatives of the mind of people like Mr. John Brown. These people gave their lives in the service of others, and may their rewards be greater than their needs.

We Black people in The Americus are not responsible for what was done to us that resulted in our mental and spiritual death. However, we are responsible for our actions after being raised from the dead. What have we done, what are we doing and what will we do to improve our condition so that we will all be accepted in the ‘civilized societies’ of planet earth. We must read and study the thirteenth amendment to the Constitution in its entirety. Read between the lines and the obscured ‘fine print’. And please do not forget we were taught “ignorance of the law is no excuse. Study the status of Blacks in the Americus during the year 1850 that was to be our Manifested Destiny. We must help those who are trying to help us. We will understand it better by and by.