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Author Archives: WSS News

High Times Medical Cannabis Cup Comes to San Bernardino

Wiz Khalifa

Wiz Khalifa

SAN BERNARDINO, CA- HIGH TIMES is returning for the 2016 HIGH TIMES SoCal Medical Cannabis Cup—and this time, they’re  bringing you TWO weekends of amazing music, cultural and lifestyle exhibitors, exclusive VIP experiences, and tons of seminars—all surrounded by high-quality cannabis products.  The cup will take place on Saturday, January 30 to Sunday, February 7 from 12 p.m. to 10:30 p.m. at the National Orange Show Events Center (NOS) in San Bernardino. The line-up will consist of high-flying global music sensations, which include The Roots and De La Soul on January 30, Wiz Khalifa on February 5, and Method and Redman on February 6.

The HIGH TIMES Cannabis Cup is the world’s leading marijuana trade show, celebrating the world of ganja through competitions, instructional seminars, expositions, celebrity appearances, concerts and product showcases. Hosted in states that have legalized medical and recreational marijuana, the Cannabis Cup stands as the foremost gathering place for the cannabis community to network and celebrate.

Going strong for nearly three decades, the HIGH TIMES Cannabis Cup is the most established and trusted cannabis competition in the marijuana industry, continually fighting for political liberation, equality and patient’s rights for cultivators and consumers of the plant.

For more information or to purchase tickets, please visit hightimes.com.

 

PBS Highlights the African-American Experience through a Wide Range of Content

Top left: Jackie Robinson, Courtesy of Hulton Archive Getty Images; Top right: Misty Copeland, Courtesy of Urban Romances, Inc; Bottom left: MERCY STREET's Aurelia Johnson (Shalita Grant), Courtesy of Antony Platt/PBS; Bottom right: THE BLACK PANTHERS Eldridge Cleaver, Berkeley, Courtesy of Jeffrey Blankfort

Top left: Jackie Robinson, Courtesy of Hulton Archive Getty Images; Top right: Misty Copeland, Courtesy of Urban Romances, Inc; Bottom left: MERCY STREET’s Aurelia Johnson (Shalita Grant), Courtesy of Antony Platt/PBS; Bottom right: THE BLACK PANTHERS Eldridge Cleaver, Berkeley, Courtesy of Jeffrey Blankfort

PBS is highlighting the African-American experience through content on air on PBS member stations, online through the PBS Black Culture Connection and through a series of community conversations that will engage viewers in an exploration of African-American history and culture. In addition to documentaries airing in February featuring those who helped influence integration and inclusion, throughout 2016 PBS will also feature programs about moments in history that helped shape race relations today. Please visit PBS.org for more information.

First Lady Michelle Obama Talks to Omnitrans Riders

Michelle Obama

SAN BERNARDINIO, CA- Yes that is Michelle Obama’s voice passengers hear when riding on Omnitrans buses.  Her public service announcement is among messages delivered through an onboard GPS-based audio advertising service recently implemented by Omnitrans.

Through a contract with Commuter Advertising, based in Dayton, Ohio, Omnitrans buses play short audio advertisements which can be delivered at specified times or locations.  For example, a restaurant could advertise a breakfast special between 6 and 8 a.m., or a book store could let passengers know they are located near the next bus stop.  A scrolling onboard LED text message supports the audio advertisement.

This month, Omnitrans audio advertising includes a public service announcement from First Lady Michelle Obama called “Better Make Room.” It’s part of the First Lady’s Reach Higher initiative to inspire every student in America to continue their education past high school.  “You’re about to arrive,” she tells young people. “And the world better make room.” Listen to the PSA.

Omnitrans shares in the revenue generated by paid advertising. “But a greater value to Omnitrans is the ability to use the system to deliver key information to our own customers,” said spokesperson Wendy Williams. “We can inform riders of upcoming service changes, promote our online store, or offer travel tips.  It’s really the most effective way to reach all our customers.”

Since the system taps into Omnitrans existing GPS technology, there is no cost to Omnitrans other than staff time to upload the latest batch of messages.  Commuter Advertising produces the audio files, which are typically 15 seconds long.

Omnitrans is the first transit system on the west coast to offer onboard advertising. Commuter Advertising operates in 11 media markets in the United States.  Founded in 2008, Commuter Advertising sends hyper-targeted digital messages over bus notification systems that inform passengers of products, services and sales at nearby businesses using the vehicles’ GPS technology and software created by the company.