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Author Archives: WSS News

Author T’ana Phelice to appear at the San Bernardino Public Library

Author T’ana Phelice will be coming to the San Bernardino Public Library to discuss her books and present workshops on Saturday, September 17. This free program will take place in Kellogg Room A at the Feldheym Central Library at 555 W. 6th Street in San Bernardino from 1 p.m. to 3 p.m.

Phelice is the author of Jaded Diamonds, Pigs and Pearls, and a children’s book, Bratty Tatty: Liddo Kiddo’s Raps&Riddles.

Ms. Phelice will also be doing presentations on self-esteem, resume-building, and interview preparation following the book discussion. Her books will be available for purchase and signing at the event. 

 For more information on the author, visit www.tanaphelice.com. For more information on this presentation call the library at 909-381-8238 or visit www.sbpl.org or   www.facebook.com/SBPLfriends.

Estate Planning Tip of the Week

By Debbie Forté 

What is a health care directive? A Health Care Directive (also called a living will) is a document that express your wishes to medical personnel and your loved ones what treatments you will allow in the event of total incapacity, coma or life threatening illnesses.  In example, if you become brain dead with no chance of recovery you can elect to not be put on life support or have life support removed.  You can elect which surgeries, medications and treatment plans you support or wish to decline in the event these decisions have to be made.

It allows you to name an agent(s) to also be able to make medical decisions for you as well in the event you are unable to.

What is a durable power of attorney? A power of attorney is a legal document that gives someone you choose the power to act in your place to handle your finances in case you ever become mentally or physically incapacitated. A durable power of attorney simply means that the document stays in effect if you become incapacitated and unable to handle matters on your own.

With a valid power of attorney, the trusted person you name will be legally permitted to take care of important matters for you — for example, paying your bills, your banking needs, managing your investments, or directing your medical care — if you are unable to do so yourself. Your agent can handle mundane tasks such as sorting and opening your mail, depositing your Social Security checks, as well as more complex jobs like watching over your retirement accounts and other investments, or filing your tax returns. Your agent doesn’t have to be a financial expert; just someone you trust completely who has a good dose of common sense.

What is a HIPPA authorization and who needs one? The Health Insurance Portability and Accountability Act (HIPAA), is a Federal law that required the establishment of national standards to protect the privacy of patients’ health care information. The Privacy Rule, which took effect on April 14, 2003, regulates the use and disclosure of “Protected Health Information.”

This authorization allows your doctor or hospital to disclose protected health information to a third party specified by you (your agent–spouse or family member) to obtain necessary information in order to make medical decisions for you in the event of you being incapacitated and unable to make decisions for yourself. 

Keisha N. Brown (KB) Named Executive Vice President, Chair of the Newly Created Health and Wellness Practice

LOS ANGELES, CA – LAGRANT COMMUNICATIONS (LC), a multicultural integrated marketing communications agency, announces the promotion of Keisha N. Brown (KB) to executive vice president and chair of the new Health and Wellness Practice. As chair of the practice, KB will drive creative solutions for all of the agency’s healthcare clients. With more than two decades of healthcare experience working with clients on a local, regional and national level, LC is excited to launch their Health and Wellness Practice with a skilled professional that works across all disciplines and cultures.

“I look forward to leading the new Health and Wellness Practice at the agency and utilizing my experience and passion to make a difference in the lives of African Americans and Latinos,” said KB. “I have worked on health care accounts for more than 20 years, and understand the challenges that impact behavioral change to make our communities healthier and people live longer.”

KB brings a wealth of experience, insight and maturity to the Health and Wellness Practice. She has worked with corporate, not-for-profit and government clients, including American Cancer Society, Robert Wood Johnson Foundation (RWJF), Novartis and the Office of National Control Drug Policy, to name a few. Relying on her keen understanding of health disparities and cultural nuances amongst African American and Hispanic communities, KB has successfully executed award-winning campaigns with multi-million dollar budgets and led multidisciplinary teams. She now manages the advertising and marketing account for Covered California, educating African American consumers about their services and maximizing the number of Californians enrolled in health insurance coverage. In addition, under KB’s leadership the team will focus on entities such as hospitals, healthcare plans, not-for-profit, government, biotechnology and pharmaceutical companies

“KB is the biggest success story of the agency’s internship program,” said Mr. Kim L. Hunter, President and CEO of LAGRANT COMMUNICATIONS. “She is the epitome of what an IMC specialist is and does. KB is one of the few communicators that has a good understanding of the three disciplines (advertising, marketing and public relations) and how they intersect with one another to create a truly holistic campaign.”

As a 21-year veteran of the firm, KB is an integrated marketing communications specialist that has successfully executed integrated advertising, marketing and public relations campaigns for clients such as L.A. Care Health Plan, The Los Angeles County Department of Public Health and the Martin Luther King Jr., Community Hospital.

Throughout her career, KB has been recognized for her work and expertise in multicultural communications. Most recently, the firm received the Healthcare Public Relations & Marketing Association (HPRMA) Golden Advocate Award for the launch of the L.A. Care Covered Campaign, a project headed by KB. Johnson Publications, the publishers of Ebony and Jet magazine, also named KB “One of the Most Outstanding Women in Marketing and Communications” and PRWeek Magazine featured her in a roundtable discussion regarding diverse viewpoints on multicultural communications.

The Los Angeles native holds a bachelor’s degree in journalism with an emphasis in public relations and a minor in business administration from Howard University in Washington, DC.