Tina Knowles-Lawson and Essence joined forces with Solange Knowles and Kelly Rowland, with support from Beyoncé and BeyGOOD, to host Love on Louisiana: An Essence Hometown Heroes Tribute celebrating the resilience of the Baton Rouge community on Sunday, November 20, and the Raising Cane’s River Center in Baton Rouge, LA.
The holiday dinner and awards ceremony honored five standout students and teachers for their commitment to serving and rebuilding their communities. Essence President Michelle Ebanks, Editor-in-Chief Vanessa De Luca, Knowles-Lawson, Knowles and Rowland gave remarks, along with Baton Rouge Mayor Kip Holden who declared November 20th ‘Love On Louisiana Day.’
In addition to the award recognition, NIKE Jordan footwear and holiday turkeys were distributed to 800 students, teachers and families who are still largely affected by the severe flooding, courtesy of NIKE’s Brand Jordan and GUCCI.
With support from the City of Baton Rouge and the State of Louisiana, the event also served as a call to action to raise $1 million to help families recover in the wake of this summer’s catastrophic flooding, which produced 7 trillion gallons of water—three times the rainfall total of Hurricane Katrina.
Other event sponsors and partners included Habitat for Humanity of Greater Baton Rouge, BeyGOOD, Sam’s Club, Project 70805 and AmeriGroup.