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McDonald’s and the American Black Film Festival Challenge Rising Filmmakers to Show Lovin’ through a National Video Competition

Award-winning filmmaker, Malcolm D. Lee (Best Man; Best Man Holiday), partners with McDonald's and the American Black Film Festival (ABFF) for McDonald's "Lovin'" Video Competition (PRNewsFoto/McDonald's USA, LLC)

Award-winning filmmaker, Malcolm D. Lee (Best Man; Best Man Holiday), partners with McDonald’s and the American Black Film Festival (ABFF) for McDonald’s “Lovin'” Video Competition (PRNewsFoto/McDonald’s USA, LLC)

OAK BROOK, IL-  McDonald’s USA and the American Black Film Festival are joining forces to launch the McDonald’s Lovin’ Video Competition. To complement the new “Lovin” campaign, up-and-coming filmmakers are challenged to create one 90-second film that brings to life McDonald’s philosophy that, “A little more lovin’ can change a lot.”

Aspiring filmmakers nationwide are encouraged to enter their best, original submissions by 11:59 p.m. Eastern March 24, 2015, for their chance to win the grand prize and earn accolades from film industry leaders. Three finalists will be selected to attend the 19th annual American Black Film Festival in New York City, June 11 -14 and have an exclusive opportunity to be mentored by critically-acclaimed film director Malcolm D. Lee (Best Man; Best Man Holiday), who will provide the finalists with invaluable film industry tips and advice.

The top three short films will premiere at the highly-anticipated festival and will be judged by a panel of industry experts. Each submission will be critiqued on creativity, implementation of concept and quality. In the end, only one finalist will take home the grand prize — a film equipment package valued at $2,500 and an opportunity to have their film featured on prominent websites, including McDonald’s 365Black.com and other media entities. More information about the competition can be found atwww.abff.com.

“We are excited to partner with McDonald’s USA on this most unique digital video contest,” said Jeff Friday, American Black Film Festival founder and chief executive officer. “The ABFF is committed to supporting emerging artists and providing trailblazing opportunities for them to gain exposure and visibility in the film and television industry.”

“I’m honored to mentor our next generation of aspiring filmmakers through ‘Lovin’ Video Competition’,” said Malcolm D. Lee.  “Many have mentored and guided me along my journey to make an impact in film, and it’s important for all of us to do our part to bring the next generation up.”

McDonald’s newest campaign reignites the spirit of “i’m lovin’ it” and will inspire everything the brand does moving forward. By focusing on the lovin’ people show each other every day, the campaign provides an opportunity to celebrate and bring more lovin’ to customers.

“McDonald’s is excited to embark on this initiative with ABFF and the filmmakers of the future from the communities we serve,” said Kristen Wells, External Communications Manager, McDonald’s USA. “We hope that the idea of sharing love throughout our communities will motivate and inspire the filmmakers as they work tirelessly to make their dreams a reality.”

The Lovin’ Video Competition and ABFF’s vision to promote diversity in the film and television industry align with McDonald’s 365Black platform — an initiative that celebrates the pride, heritage and achievements of African-Americans year round.

McDonald’s encourages those who live out lovin’ in their lives each day to follow @365Black on Twitter and join the conversation using #365LovinFilm. To learn more about the 365Black initiative, visit www.365Black.com.

To learn more about the American Black Film Festival and the Lovin’ Video Competition, visit www.abff.com. Follow @ABFF on Twitter and @AmericanBlackFilmFestival on Instagram.

What It Do With the LUE: LUE Productions Indie Artists Showcase Showdown

LUE Productions Indie Artists Showcase Showdown this Sunday at the Office Saloon in San Bernardino located at 123 North E. Street is WHAT IT DO! So, this Sunday several artists will be going head to head for a chance to open for the legend, SUGA FREE. The winner will not only receive a free performance slot but other awesome prizes. The competition will be judged by qualified individuals and hosted by the TWEET TWEET MAN himself, IE’s own, TheRealDirty Birdy.

The night will be action packed with dope performances starring musician NOFACE THE SHADOWMEN and featuring LUE Productions artists: Mack Pepperboy, Paul Douglas, Dunamis L1019, Dada Doe, Lowla Scott, Speaker Junkie ENT, and B.C. Group. There will also be special performances by Yung Muusik, Faulty, Yawnie Mami, RETRO 80z, Jet Tanner, Ms Beauty, and Money Ant.

Going Head to Head we have the following artists: KJ Jankiies, SoCal Street Team, Franklin Barnes, GWAAP Fam, AP The Great, Cali Stone, Natural Born, ID Mack, Michaelangelo Willis Newell, Jay Iverson, BigSpooke The Foe, and Dc Offxtop Jme. The venue will be packed, so early arrival is suggested. DJ Muda will be on the 1z and 2z all night, and there will be exclusive red carpet interviews provided by Onmymama.TV, The Nut House, and Rigorouse TV. Come have some fun with LUE Productions! Remember L’s Up!

Doors open at 8 p.m. and yes there will be drink Specials. For more information, please text (909) 495.0848 or (909) 496.2151. The judges will be Adam Sutton, a Surprise Guest, and DJ Muda.

San Bernardino Black History Expo Brings Together Music, Food, & Dance

Photo credit Freddie Washington

Photo credit Freddie Washington

SAN BERNARDINO, CA- On Saturday, February 7, the Southern California Black Chamber of Commerce held yet another successful Black History Expo in downtown San Bernardino. People of the community gathered together for a positive and enlightening outing that was filled with plenty of food, entertainment, and networking. Some of the entertainment for the day included artists from the roster of LUE Productions, city drill teams, drumlines, a performance from the Chamber’s very own Tammy Martin-Ryles and her group of ladies, and a host of other performers and speakers.