SAN BERNARDINO, CA- San Bernardino Community College District announced today that it had selected Mark V. Lágrimas to become KVCR TV/FM’s interim general manager.
The post at KVCR represents something of a homecoming for Lágrimas — he graduated from Aquinas High School in San Bernardino before going to UCLA and working for CBS Television, Metro-Goldwyn-Mayer, The Disney Channel and ABC Studios as a financial and research specialist. Lágrimas produced the film, “They’re Watching” streaming now on Netflix, and served on the board of directors of SBCCD’s Economic Development & Corporate Training Foundation, which brings together business, education and civic leaders to help students of all ages gain new skills to re-enter the workforce.
“We are delighted to welcome Mark, whose deep roots in our region and the entertainment industry will help us bolster KVCR’s ability to deliver the world-class programming that Inland Southern California deserves,” said Bruce Baron, Chancellor of the San Bernardino Community College District, which includes San Bernardino Valley College and Crafton Hills College in Yucaipa. SBCCD holds the broadcast license for KVCR – the PBS and NPR affiliate station for Inland Southern California.
“Having the opportunity to help shape the future of KVCR and uplift our region through rich and innovative programming is a privilege and honor,” said Lágrimas.“As the traditional ways of broadcasting are rapidly evolving, I’m committed to advance KVCR’s storied legacy and educational mission by creating new partnerships, both regionally and nationwide, and bringing cutting edge media strategies to ensure KVCR’s continued success and relevance into the future.”
Lágrimas joined KVCR on February 24 and will serve a one-year contract. He is filling the void left by Alfredo Cruz, who has taken a leave of absence to focus on his health.
Lágrimas will manage all aspects of the station’s public television and radio programming on Channel 24 and 91.9 FM, respectively. He will also oversee First Nations Experience (FNX), the first and only nationally distributed TV channel exclusively devoted to Native American and World Indigenous content, created in partnership between KVCR and the San Manuel Band of Mission Indians.