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Author Archives: WSS News

A Fresh Start for Inland Fashion

Wonderland Dreams shirt in Blue

Wonderland Dreams shirt in Blue

SAN BERNARDINO, CA- The Inland Empire has become a Mecca for the fashion industry. Local residents shop at specialty boutiques, attend fashion shows or begin careers as fashion designers. Paul Martinez, a San Bernardino resident, plans to be a leader in this movement with the launch of his clothing brand, Fresh Clinic, early next year.

Martinez  has been obsessed with fashion since his first day of college at UC Riverside. “I remember thinking that if I wanted to make myself presentable to employers in the fashion industry, then I better start taking my clothes more serious,” said Martinez.

As a new college graduate, Martinez struggled to find a job and fashion internships were competitive. Financial setbacks and the economy made Martinez a fashion entrepreneur. Fresh Clinic started as a blog for Martinez to express his love for fashion, but because of the weak job market it’s now become a business. Fresh Clinic combines urban and upscale clothing for a unique take on modern fashion.

Martinez embraces what his home, the Inland Empire, can bring to the table.

“I believe it is important to buy from local designers, hire local models and work with local professionals. The only way the Inland Empire will be competitive in this industry is if we work together and bridge the gap with professionals in Los Angeles,” said Martinez.

Martinez works with local graphic designer Luke Vicious, of Rialto, to design a collection of shirts.

“I have been following Luke for a few years as a fan of his art, but now it’s cool we are working together,” said Martinez.

Vicious has made his impression on the fashion industry for the past few years, and designs for Los Angeles brands StampdLA,

One Love shirt front

One Love shirt front

TISA and JoyRich.

As a young veteran in the fashion industry, Vicious is confident in Martinez’s future success.

“Paul is a great client to work with, being that his ideas have meaning behind them. It motivates me to do my best, and I see his graphics as works of art that tell a story. These original concepts will always stand out because they can’t be bought on a site or duplicated. This makes Fresh Clinic a rare, valuable brand because it keeps fashion traditions alive,” said Vicious.

Martinez also works with Amanda Pelaez, a graphic designer and graduate of Cal State San Bernardino.

“I like Amanda’s work because she is able to design the ideas I give her without needing much direction. She is definitely a self starter who does not waste time,” said Martinez.

Pelaez is excited about her work with Fresh Clinic. “Working with Paul has always been gratifying. He knows what he wants, and he tells you clearly & concisely. I look forward to the future of Fresh Clinic,” said Pelaez.

Martinez is hopeful for the future. He now has a job and is managing his own business.

“I learned to create opportunities for myself, instead of waiting for them to come my way. I encourage everyone, especially the youth in our communities, to do the same.”

Fresh Clinic’s goal for the community is to provide free fashion shows, fashion events and scholarships to Inland Empire residents.

“I want to give our people something to look forward to, to bring hope back into their lives. We all have a long road ahead, but the most important message is to never give up. I’m happy to say my team has no room for quitters.”

You may contact Fresh Clinic by email at FreshClinic@live.com. Visit the Fresh Clinic website at www.FreshClinicLife.com for updates on the brand and follow Fresh Clinic’s Creative Director on Instagram @freshclinicpaul.

 

Extreme Walk 4 Diabetes, Death Challenge

Yolanda Holder

Yolanda Holder

CORONA, CA – Last year Inland Empire resident and 2x Guinness World Record holder of “Most Marathons Run in a Calendar Year”, Yolanda Holder, set foot on a trial of walking from Corona to the Bay Area. That prior year in 2012, she power walked 120 marathons by breaking her own record of 106 marathons in 2010.

The “Walking Diva” is set to break yet another record. On Friday, August 22 to Sunday, August 31 she will be walking from Corona, California to Las Vegas, Nevada to spread the word about healthy living and the benefits of walking 30 minutes a day. This event will also be used as a fundraiser for the American Diabetes Association.

For those who would love to become corporate sponsors or would like to know more about Yolanda Holder and her campaign, visit www.yolandaholder.com.

Local Teen Stands Up Against Bullying with New Invention

Brittany Evans

Brittany Evans

RIVERSIDE, CA – While teens are surrounded by a world of social media, selfies and hashtags, one teen in Fontana is making a difference by breaking the mold of conformity. Her name is Brittany Evans, 18, and unlike most teens Brittany would rather be about her business than taking tons of pictures to show off to her friends. She not only has beauty and brains but she is the first in her family to become an inventor.

Her invention is called Sparkbudz (patent pending) it is an all new earphone in which you can magnetically attach and detach when you are alone or with a friend. “It’s a cool concept, I love it!” says Brittany. “Every day I wake up and thank God for such an amazing, witty invention”.

In addition to her building her brand, Ms. Evans is also finishing her education in communications at Riverside Community College. After completing her degree, her plans are to become a motivational speaker and mentor, and she is already getting a jump start through speaking engagements at her local church.

“I myself have been bullied, threatened and been back stabbed. I never want to see anyone go through what I have encountered”, Evans states.

Since then she has forgiven her enemies and works hard to fight against bullying.

She continues, “You don’t have to start a big campaign to fight against bullying. You can start off small by giving advice to a friend or peer who is being bullied, or ultimately by reporting it!:

The Sparkbudz inventor is giving back through her work that she currently does at her school in assisting others in their public speaking abilities. With her earnings that she makes, she donates 10 percent towards her tithes and offering and 80 percent towards her God given plan.

“God has blessed me tremendously to the point where I feel I don’t deserve it. I give not because I have to but because I want to,” Evans said.

For updates on Speakbudz, please follow @official_sparkbudz on Instagram.