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A New Service to Assist in Preserving Water in the Inland Empire

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As California faces its most severe drought in recent history, 15 water agencies and city governments from around the Inland Empire will launch iEfficient, a coordinated multimedia public outreach campaign to urge water conservation.

A dynamic advertising campaign including freeway billboards, social media engagement and a kickoff event at the Inland Empire 66ers game on July 22 will support this effort and ask thousands of local residents and businesses to do their part to end water waste in the Inland Empire.

“By collaborating we are able to reach more people with the message that they are a vital part of the solution,” said Bob Tincher, manager of water resources, San Bernardino Valley Municipal Water District. “We’re partnering with other agencies, but most importantly we’re partnering with the community to conserve. It is time for the IE to show the rest of the state that we take water
conservation seriously.”

iEfficient.com connects customers to existing tools and provides information on how to put those resources to work protecting local water resources. The site, and a mobile app under development, marries the knowledge and experience of 15 water agencies and local governments, making water efficiency convenient for residents and businesses alike.

iEfficient is one way local agencies are meeting the state mandate to cut water use 20 percent by 2020. Due to historic drought conditions, Governor Brown declared a state of emergency and asked all Californians to cut their water use by 20 percent. Real impacts are being felt across the state and the Inland Empire is no exception. These dry conditions mean that regions like ours are at increased risk for wildfires and must learn to live without imported water from Northern California.

“This drought is not going away any time soon,” said Amanda Kasten, water conservation coordinator for West Valley Water District. “By making conservation a way of life we can secure our water resources now and in the future.”

Together with the public’s support, the Inland Empire will serve as a model of regional cooperation and set an example for the rest of the state.

Participating agencies and governments include: City of Redlands, City of Loma Linda, City of Colton, City of Rialto, City of Riverside, City of Corona, Jurupa Community Services District, Yucaipa Valley Water District, San Bernardino Valley Municipal Water District, San Bernardino Municipal Water Department, Riverside Highland Water Company, San Bernardino Valley Water Conservation District, West Valley Water District, Western Municipal Water District, and East Valley Water District.

To learn more about iEfficient and to do your part to end water waste today, visit iEfficient.com.

San Bernardino Seeking Sponsors for 2014 Miss Cardinal City Pagent

Past Winner-Miss Cardinal City pageant

SAN BERNARDINO, CA- San Bernardino High School is seeking sponsors for its 10th annual Miss Cardinal City pageant, scheduled for Saturday, September 20 at Sturges Center for the Fine Arts. Bilingual School Outreach Worker Jamie Rios founded the Miss and Mr. Cardinal City pageants to promote school pride and self-esteem among the students. The pageants have blossomed into a chance for students to develop leadership skills and become involved in their community.

Miss Cardinal City contestants, all high school seniors, compete in both on- and off-stage events. A panel of community judges will rank contestants in the September 20 on-stage events, including evening gown, interview, and sportswear. Off-stage rankings include grades and attendance.

Rios hopes local businesses will support the school and young ladies by sponsoring the event with cash or in-kind donations. Miss Cardinal City 2014-2015 will represent San Bernardino High School alongside reigning Mr. Cardinal Samuel Moreno and his court, Rosalio Cruz and Joseph Ortega.

Sponsors for the Mr. Cardinal City 2014-2015 pageant, held in April, included Toyota of San Bernardino, Fairview Ford, D’Arca Formal Wear, San Bernardino Councilwoman Virginia Marquez, Pat Williams of Angels’ Closet Charities, First Presbyterian Church, Mr. & Mrs. Robert Hickey, Trophy House, Mr. Jim Smith, The Way World Outreach, Mr. & Mrs. Daniel Arellano, The Sun newspaper, Dr. and Mrs. Michael A. Lawrence, San Bernardino High Class of 1952, and Stater Bros. Markets.

To sponsor the Miss Cardinal City pageant, contact Jamie Rios at (909) 881-8058.

City of San Bernardino Animal Control Receives Pet Bed Donation

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SAN BERNARDINO, CA- On Saturday, July 12 the Devore Animal Shelter received 100 dog beds from Animal Rescue Aid, a non-profit that focuses on helping animals at other non-profits, The beds were delivered and assembled by volunteers of Animal Rescue.

The City of San Bernardino Animal Control is dedicated to providing a wide range of services for people and animals in the cities of San Bernardino, Loma Linda, Grand Terrace, Colton and Fontana. Services include pet adoption and licensing, spaying and neutering, vaccinations and informing the community about responsible pet ownership.