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Why Westside Story Newspaper is “The Soul of the Inland Empire…Sharing Quest for Excellence”

logoBy Wallace J. Allen

The soul is without matter and cannot be touched physically. Where soul exists, it extends beyond life and lingers through multi generations.  For some unspoken but widely accepted reason, Black folks are identified as the tangible truth that soul exists. Soul brother, soul sister, soul music and soul food are examples of that application! Soul is a code word for “the Black Experience”.

WSSNews identifies and identifies with the “Black Experience” as it occurs in the inland Empire. The Black Experience will always include the memory of its era of Kings and Queens, as well as the tragedy of “The Middle Passage”. The glory of fighting for and building this great nation while enslaved by hate and handcuffed by ignorance. Electing a President only to see his effectiveness ridiculed by racism. All are elements of the Black Experience.

The ‘Quest for Excellence” is also an element of the “Black Experience”.  One of our angel poetesses, Mya Angelo, captures the essence of that quest with her piece titled, “Still, We Rise”. Regardless of the pain delivered by those against us, history evidences not only survival ‘still we rise’, but demonstrates that we also thrive. Regardless of circumstance the “Black Experience” still provides excellence.

Westside Story Newspaper acknowledges the community’s struggle, but it seeks to encourage and celebrate its excellence. Your support in the form of a financial gift or kind words of encouragement will be greatly appreciated and wisely used to “Share The Quest For Excellence”!  You can mail to 577 North “D” Street, San Bernardino Ca. 92401. You can go to wssnews.com and click on the “DONATION” Button. You can email your encouraging words to walleniv@yahoo.com. Your critique is also encouraged and welcomed. I realize that excellence is our goal not our status!

2015 Miss Black San Bernardino Held This Weekend

SB PAGEANT CONTESTANTS

SAN BERNARDINO, CA- The San Bernardino Black Culture Foundation is pleased to announce the 2015 Miss Black San Bernardino Pageant; an annual event held to celebrate young black women ages 16 to 20 years who are enrolled in school, engaged in community service and working to achieve academic excellence.

The goal of the pageant is to recognize and promote young women in the community that will be tomorrow’s leaders. The objective is to educate, train and encourage young women to represent the African-American community in a manner consistent with responsibility, ethics, motivation and integrity.

Miss Black San Bernardino Scholarship Pageant 2015 being held on February 21, 2015 at the San Bernardino Elks Lodge located at 2055 Elks Drive in San Bernardino  from 4 p.m. to 7 p.m. For more information or to buy tickets, please visit www.sbbcfoundation.com/events/miss-black-san-bernardino-2015.

McDonald’s and the American Black Film Festival Challenge Rising Filmmakers to Show Lovin’ through a National Video Competition

Award-winning filmmaker, Malcolm D. Lee (Best Man; Best Man Holiday), partners with McDonald's and the American Black Film Festival (ABFF) for McDonald's "Lovin'" Video Competition (PRNewsFoto/McDonald's USA, LLC)

Award-winning filmmaker, Malcolm D. Lee (Best Man; Best Man Holiday), partners with McDonald’s and the American Black Film Festival (ABFF) for McDonald’s “Lovin'” Video Competition (PRNewsFoto/McDonald’s USA, LLC)

OAK BROOK, IL-  McDonald’s USA and the American Black Film Festival are joining forces to launch the McDonald’s Lovin’ Video Competition. To complement the new “Lovin” campaign, up-and-coming filmmakers are challenged to create one 90-second film that brings to life McDonald’s philosophy that, “A little more lovin’ can change a lot.”

Aspiring filmmakers nationwide are encouraged to enter their best, original submissions by 11:59 p.m. Eastern March 24, 2015, for their chance to win the grand prize and earn accolades from film industry leaders. Three finalists will be selected to attend the 19th annual American Black Film Festival in New York City, June 11 -14 and have an exclusive opportunity to be mentored by critically-acclaimed film director Malcolm D. Lee (Best Man; Best Man Holiday), who will provide the finalists with invaluable film industry tips and advice.

The top three short films will premiere at the highly-anticipated festival and will be judged by a panel of industry experts. Each submission will be critiqued on creativity, implementation of concept and quality. In the end, only one finalist will take home the grand prize — a film equipment package valued at $2,500 and an opportunity to have their film featured on prominent websites, including McDonald’s 365Black.com and other media entities. More information about the competition can be found atwww.abff.com.

“We are excited to partner with McDonald’s USA on this most unique digital video contest,” said Jeff Friday, American Black Film Festival founder and chief executive officer. “The ABFF is committed to supporting emerging artists and providing trailblazing opportunities for them to gain exposure and visibility in the film and television industry.”

“I’m honored to mentor our next generation of aspiring filmmakers through ‘Lovin’ Video Competition’,” said Malcolm D. Lee.  “Many have mentored and guided me along my journey to make an impact in film, and it’s important for all of us to do our part to bring the next generation up.”

McDonald’s newest campaign reignites the spirit of “i’m lovin’ it” and will inspire everything the brand does moving forward. By focusing on the lovin’ people show each other every day, the campaign provides an opportunity to celebrate and bring more lovin’ to customers.

“McDonald’s is excited to embark on this initiative with ABFF and the filmmakers of the future from the communities we serve,” said Kristen Wells, External Communications Manager, McDonald’s USA. “We hope that the idea of sharing love throughout our communities will motivate and inspire the filmmakers as they work tirelessly to make their dreams a reality.”

The Lovin’ Video Competition and ABFF’s vision to promote diversity in the film and television industry align with McDonald’s 365Black platform — an initiative that celebrates the pride, heritage and achievements of African-Americans year round.

McDonald’s encourages those who live out lovin’ in their lives each day to follow @365Black on Twitter and join the conversation using #365LovinFilm. To learn more about the 365Black initiative, visit www.365Black.com.

To learn more about the American Black Film Festival and the Lovin’ Video Competition, visit www.abff.com. Follow @ABFF on Twitter and @AmericanBlackFilmFestival on Instagram.