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Friends ride free Fridays on sbX rapid transit line

sbX-boarding

SAN BERNARDINO, CA- Omnitrans is offering two-for-one fares once a week on its new sbX bus rapid transit line during October and November with a “Friends Ride Free Fridays” promotion, beginning October 3.

“We know that current sbX customers are our best promoters, so we invite them to bring along a friend for free on Fridays this fall,” explained Omnitrans spokesperson Wendy Williams. “For new riders, it’s always reassuring to travel with an experienced rider.”

sbX service launched on April 28, 2014 with a free week that attracted over 3,000 riders per day on average. Since fare collection began on May 5th, average daily ridership has grown steadily from about 1,300 to over 2,300, an increase of 77 percent. “Our goal is to get back to the ridership activity experienced in that first free week by the time we celebrate our 1-year anniversary,” said Williams.

The one-way fare on sbX, and all Omnitrans bus routes, is $1.75; a 1-day pass is $5. 7-day and 31-day passes offer savings for frequent riders. Persons with disabilities, seniors age 62 and up, and youth age 18 and under, qualify for discounts. Through Omnitrans’ “GoSmart” program, local college students can ride free with their student ID if enrolled at California State University, San Bernardino, San Bernardino Valley College, Crafton Hills College, Chaffey College or the Art Institute of California—Inland Empire.

The sbX green line runs every 10 to 15 minutes on weekdays in San Bernardino and Loma Linda on a 16-mile route, including over 5 miles of dedicated bus lanes. Riders can enjoy free Wi-Fi and 110-outlet power outlets on board. Stations feature real-time arrival signs, ticket vending machines, emergency telephones, and public art. Traffic signal prioritization technology helps vehicles get ahead of other traffic. To enhance security, a security service patrols the corridor and video cameras at stations are monitored 24/7.

Complete sbX route and schedule information is available here, or by calling  the customer information center at (800) 966-6428.

Hip–Hop Icon Charli Baltimore Speaks on Motherhood, New Label and New Projects

From left to right: India, Charli Baltimore, and Siaani. Photo credit: Sheron Barber/Synergy 7

From left to right: India, Charli Baltimore, and Siaani. Photo credit: Sheron Barber/Synergy 7

Interview by Naomi K. Bonman

Let’s take a trip down memory lane. Who remembers the record label Murder Inc.? If that rings a bell to you then the song “Down A** Chick” featuring Ja Rule and Charli Baltimore should sound familiar. Besides the two mentioned artists above, Murder Inc. also consisted of Ashanti, Irv Gotti (manager), and Vita. The label was established in 1990 and due to certain circumstances; the label fell under in 2007. However, since then each member from the crew have went their separate ways and succeeded as individuals.

Philadelphia native Charli Baltimore has made quite a few accomplishments since her Murder Inc. days. She is now one of the executives of B.M.B. Entertainment (Breaking Major Barriers) where she released her mixtape Hard 2 Kill and brought in several artists who are on the brink of their careers. They consist of Cash Paid, Midwest Rico, and Lody Lucci.

One of the major current projects that BMB Entertainment’s artists will be embarking on is a unique branding tour with the goal of raising the label’s and each individual artist’s profile by gaining 30 million impressions in 30 days. The 2014 Impressions Tour kicked off at the House of Blues in Los Angeles on Wednesday, September 24 and is set to enter 13 to 15 major markets. Baltimore will bless the tour in a few select cities over the next four weeks. To learn more visit www.impressiontour.com or visit @impressiontour on Instagram and Twitter. Tickets can be purchased through Eventbrite.

Being an artist on a major record label (Murder Inc.) has helped shape Baltimore’s management position with her current music family.

 “As an artist you understand other artists [much] better,” Baltimore say’s. “When you’re on a major record deal, [normally] the people that are running it haven’t been an artist, so it’s hard for them to understand music in that perspective. I now have a better insight of how to handle BMB.”

In addition to her implementation with B.M.B., the Philly rapper has had an astonishing year with her nomination for a 2014 BET Award for Best Female Hip Hop Artist. She was also an honoree at the 3rd Annual Female Hip Hop Awards. These two major award nominations and honors, after being away from the spotlight for awhile, is a major accomplishment for Miss Baltimore. It goes to show how hard work, dedication, and perseverance pay off.

With her recent achievements, Charli is in the works of a new album entitled, ETHOS. She explained how the creation process is different from what she is used to with past projects. Usually she is accustomed to sitting down for a few months and fully dedicating her time to writing and recording a record. This time around she has been able to find a new way of becoming inspired to write—being on the road.

Speaking of projects, Baltimore recently wrapped up a photo shoot with her daughter India and Siaani in downtown Los Angeles. The shoot was produced by Trea Davenport and photographed by Sheron Barber of Synergy 7. One of the reasons why she was out of the spotlight for awhile was to focus on them to ensure the success of their futures. Her oldest daughter, India, started modeling as a minor and needed a parent on-site until the age of 18. Now that both of her daughters are very successful in their careers, they applaud their mother for being an inspiration and for paving the way for them.

 “Perseverance for sure, [My mom] has taught me to never give up,” India states.

Siaani adds, “[She has] taught me to focus on myself, and not to rely on anybody to take care of everything for me, and to just go and do it myself which motivates me to do better.”

Not only has Miss Baltimore been an inspiration to her girls, but she also inspires other artists to strive in their careers. Yes this music industry business can get rough, but Charli advises you to, “Stay true to yourself and your music because you’re always going to have somebody that believes in the truth and that can relate to what you’re saying.”

In the coming months there is definitely much more in store for both Charli and her daughters. To keep up with Charli please follow her on Instagram and Twitter @CharliBaltimore. India can be followed on Instagram at @IndiaChristin and Siaani can be followed on Instagram as well at @SiaaniLove. To book Charli, please contact Trea Davenport at treadaypr@gmail.com.

Local Author T’ana Phelice Hosts “Love & Literacy Block Party”

Bratty Tatty Book

T'ana and daughter reading Bratty Tatty

T’ana and daughter reading Bratty Tatty

SAN BERARDINO, CA- SAN BERNARDINO, CA- On Saturday, September 20 from 2 p.m. to 6 p.m. at Littlefield/Shultis Park located at 2525 Kendall Way in San Bernardino, local author and philanthropist T’ana Phelice will be hosting “Love & Literacy Block Party,” to amp the release of her latest book, “Bratty Tatty.”

In efforts to promote literacy in a fun and engaging way, ‘Bratty Tatty’ serves as a multicultural book that engages parents and their little ones ages 3 to 7 with raps and riddles inspired by Phelice’s 8-year-old daughter, Tanai. This colorful tale is an educator that parents can use to weapon against naughty behavior by teaching children accountability.

“I’ve fashioned a reputation for my fictional short stories and poetry for the more mature crowd”, Phelice states. “But my child’s outbursts and right on time tantrums every time I’d drop her off to head-start triggered the creative youngster in me. I decided to write something fun, something our kids can identify with, and something they can actually learn from.”

This is a free event for the community to come out and enjoy a family oriented day filled with activities ranging from live performances, a live DJ, a jumper, food, prizes and more! In addition, each person that purchases a book they will receive a free popcorn or cotton candy.