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With COVID-19, businesses have started to scale back a little on their advertising and marketing and other businesses have started to market more within the Black and Brown communities due to the rising social justice issues. It is all about being creative in your marketing approach and screenwriter and playwright, T’ana Phelice is helping businesses get some exposure through her latest film, T. Alexander.

T Alexander is a 30-minute short film about a beloved basketball talent, Tosha Alexander, who lost her basketball scholarship after deciding to move forward with an unplanned pregnancy. Prior to becoming a mother at the age of 17, she was the family’s golden child. Although her mother often speaks of Tosha’s life being ruined, and her sister urges her to make fast money by using her good looks, Tosha is determined to become an actress, a second dream she hasn’t given up on. Her boyfriend Damien works at the local grocery store to support everyone in the household,  but Tosha’s family refuses to respect him.

This film will be a testament to the power of having a positive self image. It will document the struggle of being a young parent while also defying the belief that black men do not honor black women. Voice-overs will be used to set a poetic theme, and allow viewers into the mind of the protagonist as she experiences emotional roller coasters throughout her journey.

The story will not be polished with glamour or cliche’ interactions between its characters. It will be raw and true to the grit that’s paired with anguish, jealousy, substance abuse, illness, resentment, unfulfillment, loss, hustle, setbacks, disagreement, disappointments, ruthlessness, sadness, frustration, heartbreak, confusion, mistakes, choices, and ultimately a small win that pays off the latter.

The ultimate goal is to inspire. The film will accomplish that by demonstrating the odds our young woman is able to move in her favor.

The producer of T Alexander will distribute the motion picture to film festivals, and AmazonPrime. Due to a recent theatrical success tied to the writer, director, and co director, business relationships have been formed to secure the release of the film to the public. To enable wider distribution, we will also place the films promotional materials on public platforms such as Facebook and Instagram.

Product and/or business will be featured in the film. Business name, brand, and/or product will be showcased in the film by being a visual element in a particular scene. Example; if the sponsor would like business featured, the business, including business name, will be a focal point of a scene. Example two; if the sponsor would like product featured, the product will be seen or used in a scene in the film. Product will also be a focal point. Sponsors/businesses will also be included in the films closing credits.

For those that are interested, please contact T’ana Phelice at Mstanaphelice@gmail.com or at 323-327-9208.

$5 million fundraising goal and an innovative model of philanthropy

INLAND EMPIRE, CA—- Thanks to the long-standing leadership of Black-led organizations and the power of the cross-racial coalitions they have built, we are seeing tremendous advancements in racial equity in the United States and globally. Countless government agencies, corporations, and foundations have, in a matter of weeks, redoubled their commitments to racial equity and combating anti-Black racism.

Black-led organizations (BLOs) in the Inland Empire are an important part of this story. Capitalizing on decades of patient work and incremental wins to advance racial equity, BLOs in the Inland Empire have scored some significant policy victories in recent weeks. These include getting San Bernardino County as the first in California to declare racism a public health crisis, replicating these victories in several other cities in Southern California, and getting San Bernardino County to include equity as a standalone element in its Countywide Vision.

Continuing in that tradition, the Inland Empire Funders Alliance (IEFA) is proud to partner with the Black Equity Initiative of the Inland Empire in launching the Black Equity Fund—a regional pooled fund with a preliminary goal of raising $5 million over two years and updated thereafter to support long-term investments in Black-led organizations. The Black Equity Fund is being seeded with investments from The California Endowment and the Inland Empire Community Foundation, and has already garnered interest from several foundations and private donors.

The IE Black Equity Fund is the first known regional pooled fund on Black equity that brings together statewide, regional and local funders as well as private donors and corporate philanthropy, working in partnership with leaders of the Inland Empire Black Equity Initiative to advance their priority issues. 

An important innovation of the IE Black Equity Fund is to follow the guiding principles of theTrust-Based Philanthropy Project, which recognizes “the inherent power imbalance between foundations and nonprofits” and approaches grantee relationships “from a place of trust, humility and transparency.” Partners in the regional fund pledge to: 1) give multi-year, unrestricted funding; 2) center IE Black Equity Initiative leaders in decision-making; 3) simplify and streamline paperwork; 4) be transparent and responsive; and 5) offer support beyond the check by participating in peer learning with IE Black Equity Initiative leaders to improve Black equity in funders’ overall grantmaking practice.

Organizers of the Black Equity Fund—including the Inland Empire Funders Alliance, IE Black Equity Initiative, Inland Empire Community Foundation, and the Center for Social Innovation—noted the importance of seizing the moment, and doing so in a way that fundamentally alters power relationships in philanthropy and empowers Black community leaders as much as possible.

 “The Black Equity Fund is being developed through an iterative process based in equity whereby those most impacted and closest to the problems and conditions we need to change are driving the strategy and decision making process.  It’s in those lived experiences where generative and relevant solutions are birthed,” said Margarita Luna, Senior Program Manager at The California Endowment and vice-chair of the Inland Empire Funders Alliance.  

Dina Walker, President & CEO of BLU Educational Foundation noted another innovative aspect of the partnership: “The Black Equity Initiative is a collective impact model with a cultural lens centered on the principles of Kwanzaa,” she noted. “This includes self determination, collective work, and responsibility. It is from this foundation that we work together to create the vision, develop strategy. work the plan and ultimately reap the harvest. We trust and move forward together knowing that our success is intrinsically tied to the success of each other.  This is how we meet the needs and dreams of our community.”

Felicia Jones, Associate Director at Congregations United for Prophetic Engagement, noted that Black led organizations have a powerful track record for leading equity work in the Inland Empire. “Groups began to formally collaborate on issues of educational equity more than a decade ago, moving important reforms in school districts throughout the region,” she noted. “The collaborative, formerly known as the African American Education Collaborative and later renamed the IE Black Equity Initiative, continued to evolve from a group of 10 to now more than 20 Black led organizations and has expanded its collective work into criminal justice reform, higher education, and civic engagement.”

“There is going to be an intentional need for philanthropy to embrace this moment with us, heal with us, learn with us, and see this as a movement building opportunity,” said Pastor Samuel Casey, Executive Director of Congregations Organized for Prophetic Engagement. “We cannot have a short attention span when it comes to systemic solutions. We will need long-term, general operating support to ensure that the gains and wins that have been, and will be achieved, are sustained.” 

Michelle Decker, CEO of the Inland Empire Community Foundation and a co-investor in the Black Equity Fund, underscored the need for funders to repair the damage from decades of underinvestment in Black communities. “We need to come together in a manner that honors the expertise of Black-led organizations,” she noted, adding that “the economic and health challenges of COVID-19, as well as the collective trauma of the killing of Black lives, have shown us that the success of the region will rise or fall based on its progress on racial equity.”

Finally, the Center for Social Innovation led by Professor Karthick Ramakrishnan at UC Riverside is a strategic data partner to both the Black Equity Initiative and the Black Equity Fund. It will provide research support to help motivate, inform, and learn from philanthropic investments in Black-led organizations in the Inland Empire. “The Inland Empire is a center of innovation when it comes to advancing racial equity,” Ramakrishnan noted. “Our communities have come together in even more powerful ways after COVID-19 than they did previously, and we are grateful that our data and narrative work can help strengthen regional investments and support the leadership of Black equity organizations in the region.”

By Khalil Abdullah, Ethnic Media Services

If Willie Sutton were alive, he wouldn’t be robbing banks, more likely he’d be a scam artist, siphoning off a portion of the almost $70 million that Indiana consumers alone have reportedly lost to fraud even before the COVID-19 pandemic opened up a pandora’s box of new scam opportunities.

“At the Federal Trade Commission, we always say the fraudsters follow the headlines,” explained Todd Kossow, Director of the Midwest Region of the FTC. “They take advantage of the major news stories of the day and find new ways to access consumer’s personal financial information. The corona virus pandemic has been no exception to that.”

Kossow’s remarks were delivered at an on-line convening for ethnic media primarily covering Indianapolis and nearby regions. In addition to FTC staff, presenters included representatives from state and local agencies responsible for consumer protection, as well as from non-profits like the AARP, the Better Business Bureau, and others on the frontlines of battling scams and deceptive marketing practices.

“Scammers are like vampires who bleed their victims not just of money but of hope and self-respect,” said conference moderator Sandy Close, director of Ethnic Media Services. Close urged media participants “to shine a light on these activities through your media coverage and your community service.”

Susan Bolin, from the Better Business Bureau, concurred with the need for increased media coverage and involvement. While acknowledging active media participation in Fort Wayne and Evansville, “we still need more help. Just imagine the impact that we can have if every media outlet partnered with us.” Ultimately, Bollin said she wants to make Indianapolis a scam-free zone.

The goal is a daunting one.

Scams that have proliferated since the pandemic include large up-front money payments to companies claiming they can assist homeowners to renegotiate mortgage payments they missed because of COVID linked job layoffs; or scams that promise small businesses an inside track to securing federal paycheck protection funds to retain employees.

“So what are the main types of COVID-19 related scams that we’re seeing?” Kossow asked. “Scammers who are pitching so-called treatments and cures for COVID-19 without any proof that they work… The FTC has sent warning letters to nearly 250 companies making such claims.”

Presenters cited several “red flags” typically associated with scams: run out and buy a gift card to make a payment; a money wire transfer is required; an upfront payment is necessary before a prize can be claimed; authentication of your bank account number or verification of your Social Security number as mandatory in order to speed or complete the application or funding process.

Several speakers said that humiliation over being scammed often discourages victims from reporting what happened. There’s also a sense that trying to recover the money is a hopeless task. This is particularly true with gift card transactions. At least with payments made on credit cards, victims have a bank record to point to in filing a fraud claim. Moreover, victims have a self-interest in reporting scams, Andrew Johnson, Chief of Staff of the FTC’s Division of Consumer Affairs, emphasized

“Since July, 2018, In just a two-year period, the FTC mailed $23.6 million to almost 140,000 people in the state of Indiana, which is pretty remarkable,” Johnson said. “Generally, when the FTC settles or wins a case, and we get money that we can return back to consumers, one of the main ways we determine who to send money to, is we look back at our database of who reported to us.”

One net result of the pandemic’s advent is a decrease in face-to-face counseling that would encourage reporting to the FTC.

Cheryl Koch-Martinez, who works at Indiana Legal Services, said her organization assists low-income residents in understanding their financial options and advising them on consumer fraud cases. Given the imperative for social-distancing, “face-to-face communication is just not there,” she said. Telephone and e-mail are inefficient substitutes for the sensitive conversations that need to occur.

Reverend David Green, Senior Pastor, Purpose of Life Ministry, shared the experience of a maintenance engineer at his church. Originally from El Salvador,

he immigrated to the United States 20 years ago and obtained citizenship. He sent $1,000 to purchase a trailer in Kentucky and then sought to make arrangements with the sellers to personally pick it up. “They said, ‘no,’” Green reported. “They said they needed to deliver it and that if he would go to PayPal and send $600 for the insurance on the delivery of the trailer, that when the trailer got delivered, he would get the $600 back.”

In this case, Reverend Green encouraged his church’s employee to file a report with the FTC and the Better Business Bureau after the seller would answer phone calls but promptly hang up.

Several speakers highlighted the debilitating effects of scams that prey on people’s loneliness. While romance scams come readily to mind, scammers also have used a victim to become unwitting money mules, someone who moves money to a third-party. The use of third parties makes the origin and movement of financial transactions more difficult for authorities to trace.

Such was the case Assistant U.S. Attorney MaryAnn Mindrum described of an elderly woman who was told she’d won the lottery and had to pay fees before she could secure her winnings. She did not win the lottery, lost a substantial amount in so-called fees, “but,” Mindrum explained, “she talked to the scammer for two years!” Mindrum said her office stepped in to end the relationship, extradited the scammer to the U.S. and successfully prosecuted him. The woman was not charged.

INLAND EMPIRE, CA—- Riverside Arts Council, Arts Connection – the Arts Council of San Bernardino County, and Music Changing Lives are excited to announce they have formed a regional arts collaborative, Arts for I.E., with the purpose of bridging arts advocacy, empowerment, and access across the Inland region. 

In 2019, Josiah Bruny, CEO of Music Changing Lives, spearheaded the vision of One Inland Empire, a collective of organizations who together would solve pressing issues across Riverside and San Bernardino counties. When COVID-19 began threatening community access to the arts, demanding immediate virtual adaptations, forcing closures and cancelations of events, reducing staff and resources, he realized the need to unite and advocate for the arts was even more pressing than ever before.

Josiah brainstormed creative strategies with Jennifer Kane, Executive Director of Arts Connection, the Arts Council of San Bernardino County and Patrick Brien, Executive Director of Riverside Arts Council to bring more visibility, resources and partnerships to the IE arts community. Online convenings were the first step, but the group felt more was needed. All three leaders felt a regional approach would be greatly beneficial for the Inland Empire and together the idea of Arts for I.E. was born.

“The arts in the inland region have too often been underrepresented,” said Patrick Brien of the Riverside Arts Council. “We have had collective voices in Riverside County and in San Bernardino County, but never a collective voice that brings the two counties together. With the partnerships we have and that we are continuing to build, this is an exciting time.”

Arts for I.E. is committed the following four initiatives:

1. Advocating for the arts locally and statewide as one voice for the Inland Empire, bringing together businesses, organizations, elected officials, and artists at monthly convenings.
2. Increasing access to the arts for vulnerable and underrepresented populations within the Inland Empire through individual and organizational development and mentorship opportunities.
3. Establishing an art fund to serve diverse arts organizations across the region.
4. Creating an online community engagement forum for IE artists and arts organizations to share resources, programs and services, events and ideas to establish deeper connections within the arts.

“For the first time in history we’ve created a platform for artists and arts organizations across Riverside and San Bernardino Counties, to have a voice and the opportunity to be trained and paired with mentors to fast track their efforts to create immediate change and endless opportunities. Which is needed now more than ever for diversity to become achievable, and sustainable,” stated Josiah Bruny.

The Arts for I.E. collaborative is already making headway in the region and has a total of twenty-nine partner organizations on board, with more outreach taking place for artists and arts organizations to join. 

If you would like to join the Arts for I.E. collaborative or would like more information, please contact ArtsforIE@gmail.com.

By Quinci LeGardye 

Gov. Newsom says he wants to help small businesses. Combined, they are a major economic engine in the state. He wants them to get online quicker and expand their markets to reach new customers in cyberspace. This is as the COVID-19 pandemic continues to hammer their bottom lines and change the way we shop. 

To that end, the governor declared July 2020 “California for All Small Business Month” in a proclamation issued July 8. 

“With local businesses across the state working to meet unprecedented challenges during the COVID-19 crisis, California for All Small Business Month is an important time to recognize their essential contributions to our state, and each do our part to help California’s diverse small businesses recover and thrive,” reads the proclamation. 

African American business owners and advocates across the state are optimistic. The much-needed assistance Gov. Newsom has announced in a time of crisis, they say, will enable them to remain competitive in a rapidly changing global marketplace. 

“95% of the world customers are outside of the United States. As small businesses learn to pivot as a result of the Covid pandemic, it is imperative that they have the online presence and access to capital to reach those potential clients,” said Gene Hale, president of the Greater Los Angeles African American Chamber of Commerce (GLAAACC). “ Supporting local businesses will help stimulate those communities and invigorate job growth.” 

The Small Business Month proclamation coincided with the start of “Calling All Californians: #ShopSafeShopLocal,” a new campaign the governor’s office is leading. 

The #ShopSafeShopLocal campaign encourages shoppers in California to help small businesses operate safely during the pandemic. It also provides small business owners with resources to help them improve their online presence, including free website development and digital marketing. 

The Governor’s Office of Business and Economic Development has partnered with leading tech companies in the state, including Google, eBay, Square and Yelp, to provide services to small businesses, including free online advertising, free websites, and COVID-19 relief. They will also connect California businesses with under 750 employees to shipping companies that can help them set up e-commerce deliveries. 

“Local has taken on a new meaning and California’s beloved small businesses need our help now more than ever,” said Isabel Guzman, co-chair of the Small Business Subcommittee and Director of the state’s Office of the Small Business Advocate, in an OpEd she co-authored with Sarah Friar, who is co-chair of the Small Business Subcommittee and CEO of San Francisco-based Nextdoor. The Press Enterprise, a Riverside County media outlet, published their statement. 

Nextdoor is a San Francisco-based company that provides a hyper-local social networking platform to connect people with each other and to businesses and resources in their community. 

“Supporting nearby stores, business owners, and local employees, as they modify operations to slow the spread of COVID-19, is an essential commitment to our community,” Guzman and Friar wrote. 

In addition to resources from business partners, the campaign’s website includes links to state and county industry guidance, free business consulting, and the California Manufacturers and Technology Association’s personal protective equipment (PPE) marketplace. The online portal links California businesses with COVID-19 safety equipment. 

“California’s small businesses are adapting to the new marketplace, integrating technology at higher rates than ever, developing creative ways to connect with clients digitally and repurposing to serve their communities with innovations that meet the moment,” said Gov. Newsom. “California remains committed to helping all of our diverse small businesses become more resilient and thrive.” 

There are nearly 4 million small businesses in California. In good times, they make up over 99% of all businesses in the state and employ nearly half of the state’s workforce — over 7.1 million people, according to U.S Small Business Administration’s 2018 numbers. 

Before the pandemic, across the United States, African-American and Latino women-owned businesses were experiencing the fastest growth, according to 2012 U.S. Census Bureau data. 

But COVID-19 is presenting new financial and operational challenges, especially for businesses owned by African Americans and other ethnic minorities in California. 

“According to the Stanford Institute for Economic Policy Research, in the last 4 months, there has been a 15 percent drop of active business owners across the nation,” Guzman and Friar shared. “That decrease is nearly double for Black-owned and operated businesses at 26%, and at 19% for Latino, 21% Asian, and 25% immigrant. 

The governor also emphasized the importance of maintaining social distancing protocols while shopping. 

“Critically, amid the ongoing emergency, we must all do our part to keep small business employees, owners, and others safe by wearing face coverings when we go out, practicing safe shopping and following public health protocols.”

“How Full Is My Train” Gives Riders More Comfort for Safe Return to Public Transportation 

LOS ANGELES – Metrolink, Southern California’s passenger rail service, today launches an online tool called “How Full Is My Train?”. The tool allows riders to check recent ridership levels of a train they plan to ride and confirm they will have the ability to maintain safe distances on board trains. 

Metrolink’s goal is to keep ridership at or below 30 percent of the available seats per rail car to allow for up to six feet of social distance between riders. Ridership is closely monitored on all trains so when one has consistently reached 30% ridership, Metrolink can add a passenger car or additional train service, as possible, to allow for social distancing. 

“How Full is My Train?” users will be able to view average train ridership before boarding. If their travel plans are flexible, they may choose to take a train that usually has fewer people on it. In many cases, riders will be able to simply move to other cars if one car appears crowded.

“We know that safety is top of mind with our customers,” said Metrolink Board Chair Brian Humphrey. “Safety is foundational at Metrolink – and a shared responsibility.  Riders are required to wear face coverings while on our platforms and on board our trains. This tool empowers the rider to practice social distancing.” 

Metrolink’s recent Customer Survey, found that social distancing and cleanliness are among the top concerns of riders. Close to 81% of survey respondents indicated they would ride with Metrolink again, with 29% planning to return as soon as the stay-at-home measures are lifted. The survey also revealed that popular amenities like electrical outlets and Wi-Fi are now taking backseat to riders’ desire for hand sanitizers on every rail car.
Safety First at Metrolink
Since March, Metrolink has significantly enhanced cleaning and other safety protocols to keep riders safe. These include:

• Enhancing cleaning protocols, which include wiping down regularly touched surfaces such as doors, restrooms, head rests, armrests, handrails, tables and trash areas using disinfecting products, as well as the daily use of electrostatic sprayers that mist hospital-grade disinfectant on all areas of train cars – especially helpful for hidden and hard-to-reach locations.

• Introducing a new Clean Care Crew dedicated to cleaning and disinfecting trains throughout the day.

• Installing hand sanitizer stations on each train car, and ensuring they are filled more often.

• Requiring face masks and coverings for anyone on board Metrolink trains and on Metrolink platforms and providing conductors with a limited supply of face masks for riders who have forgotten their face covering.

Continuing to reiterate guidance from the Centers for Disease Control and other health authorities on ways to keep themselves and others safe through personal hygiene and social distancing.
For more information about Metrolink, please visit metrolinktrains.com.

RIVERSIDE, CA— Each year, the  NAACP-Riverside Branch holds its local Afro-Academic Cultural Technological Scientific Olympics (ACT-SO) competition, open to youth from 9th to 12th grade, competing for a chance to move on  to compete at the NAACP National Convention. Due to Covid-19, this year’s competition was done via Zoom. Nine scholars competed in various categories online. The NAACP National Convention will take place July 22-25 and will be virtual. ACT-SO categories include: Performing Arts, Humanities, Visual Arts, Science/STEM, Entrepreneurship and more. ACT-SO was founded in 1978 by the late Vernon Jarrett. It is designed to recruit, stimulate, improve and encourage high academics and cultural achievement among African American high school students. 

Medals were handed out at a special ACT-SO Award Recognition held at Woody’s Restaurant in Moreno Valley, Calif. Songstress Anyana Arbuthnot opened the event with a performance of ‘Song Rise Up’ by Audra Day. Also, 12-year-old Zaiah Shepard did an amazing and thought-provoking spoken word performance, voicing his perspective of why Black Lives Matter. Although he is too young to compete this year, he said he looks forward to competing next year. NAACP ACT-SO Chair Maudi Wilson expressed her thoughts about this years competition.

“Despite the challenges we had to overcome of not being able to hold this year’s competition in person due to the Corona virus pandemic, I was very pleased and thankful for the support of my team members who helped make 2020 ACT-SO competition a success,” said Wilson. 

The Gold medalist winners who will move on to compete at the NAACP National Competition include: Jibaiana Jakpor (Stem/Mathematics/Medicine & Health), Veritus Miller (Music Composition/Classical Instrumental), Zenmarah Duruisseau (Contemporary Dance/Poetry), Sanaa Jefferson (Modern Dance) and Ayana Arbuthnot (Music Vocal Contemporary).

In order for our us to continue to mold and shape these future scholars and prepare them for the ACT-SO National competition, donations and sponsors are needed. If you would like to support our youth, please contact: Maudie Wilson, ACT-SO Chairperson at 951-640-1650 for additional information.###

About NAACP Riverside Branch #1059 (www.naacp-riverside.org)
The mission of the NAACP is to advocate for political, education, social and economic equality of rights for all citizens, as well as eradicate racial injustice. The NAACP-Riverside Branch has been fulfilling this mission serving the community for over 75 years. 

Seven out of 10 African American youth between ages 12 and 17 who smoke use menthol cigarettes, according to the Centers for Disease Control and Prevention (CDC).? 

And a higher percentage of Black adults who smoke began using menthol cigarettes (93%) — that’s more than two times higher than the number of White adults who did the same (44%), according to the CDC. 

The two top-selling mentholated cigarette brands in the United States are Newport and Kool.  

Anti-Tobacco advocates say these numbers are alarming. So, two of the nation’s top organizations committed to decreasing the use of tobacco in the United States are taking legal action to end the consumption of menthol by African Americans, calling them chemically unhealthy and deadly. They want it eliminated from all tobacco products. 

The two groups, the African American Tobacco Control Leadership Council (AATCLC) and Action on Smoking and Health (ASH) formally announced their joint lawsuit against the Food and Drug Administration (FDA) during a ZOOM news conference on June 17. 

“We are suing the United States’ Food and Drug Administration for their failure to enact public health policy that protects the health and welfare of African Americans,” said Carol McGruder, co-chair of AATCLC. 

Represented by Pollock Cohen, LLP, a New York City-based firm, the complaint requests that the court compel the FDA to act on the organization’s own conclusion that it would benefit the public health to add menthol to the list of prohibited cigarette flavors in the United States. 

The AATCLC and ASH’s lawsuit also asks the court to carry out its duties under the Family Smoking Prevention and Tobacco Control Act. That action would also result in the removal of menthol-flavored tobacco products from the marketplace. 

In California, there is no statewide ban on the sale or possession of flavored tobacco products. However, a growing number of communities in the state are banning the sale of them. So far, more than 30 jurisdictions have placed restrictions on the sale of mentholated cigarettes. San Francisco County was the first county in the state to ban menthol cigarettes in the summer of 2017.  

In an effort to protect the public and design a healthier future for all Americans, the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act), was signed into law on June 22, 2009, by President Barack Obama.? 

“When the Tobacco Act was signed, all characterizing flavors were banned from cigarettes. All except menthol,” McGruder said. “Menthol was inexplicably given a pass. Characterizing flavors are the building blocks to nicotine addiction. As we witnessed last year with the nicotine baby epidemic, flavors seduce children (and) nicotine hooks them.” 

The Tobacco Control act gives the FDA authority to regulate the manufacture, distribution, and marketing of tobacco products, including: 

• Restricting Tobacco Marketing and Sales to Youth 
• Requiring Smokeless Tobacco Product Warning Labels 
• Ensuring  “Modified Risk” Claims are Supported by Scientific Evidence 
• Requiring Disclosure of Ingredients in Tobacco Products 
• Preserving State, Local, and Tribal Authority. 

Pollock Cohen law firm’s Christopher Leung, an attorney representing AATCLC and ASH, said he hopes the lawsuit “saves tens of thousands lives” and that it would correct “a terrible wrong perpetrated against the Black community.” 

“Over 10 years ago, U.S. Congress directed the FDA and the Department of Health to quickly address the harm caused by menthol cigarettes,” said Leung, who specializes in public-interest litigations. “In that time the FDA and the Department of Health have done nothing. Our lawsuit compels these agencies to do what congress directed them to do.”? 

Tobaccofreekids.org has reported that 45,000 African Americans die each year from a smoking-related disease. 

African American and Latino smokers —76.8% of whom smoke menthol cigarettes — likely prefer brands with menthol because the tobacco industry markets those products to young people and Black people, according to the FDA’s “Preliminary Scientific Evaluation of the Possible Public Health Effects of Menthol Versus Nonmenthol Cigarettes” study of 2013. 

Several studies have documented how major tobacco companies have target-marketed menthol cigarettes to African Americans, beginning in the 1950s.  

“By continuing to delay, the FDA and the U.S. government are failing to protect the health of U.S. Citizens, particularly, African Americans,”? Kelsey Romeo-Stuppy, ASH’s managing attorney said during the virtual press conference. “The U.S. is also falling behind the global trend as countries around the world are increasingly banning menthol.”?? 

Some African American leaders, including the Rev. Al Sharpton, have cautioned that making menthol cigarettes illegal will only create room for an underground market, which could expose Blacks to more criminal convictions and increase law enforcement surveillance — particularly in neighborhoods where there are more cases of police use of excessive force. Sharpton opposed a ban on menthol cigarettes in New York City last year that did not pass.  

Menthol has been laced in tobacco products for almost 100 years. It is a substance naturally found in mint plants such as peppermint and spearmint, according to smokefree.gov.?A synthetic version of the compound can also be manufactured.  

Smokefree.gov is a website operated by the National Cancer Institute (NCI) under the direction of the U.S. Department of Health and Human Services. Smokefree.gov’s main objective is to assist efforts to reduce smoking rates in the United States, significantly among (certain) populations.? 

AATCLC educates the African American community about tobacco use and cessation, partners with community stakeholders, and public health agencies to inform and affect the direction of tobacco policy, practices, and priorities, as it affects the lives of Black people. 

Founded in 1967 and based in Washington, D.C., ASH is the country’s oldest anti-tobacco organization, dedicated to reducing tobacco-related deaths down to zero. ASH does not attack smokers. Its vision is to combat tobacco.? 

AATCLC and ASH are non-profit entities. The Public Health Law Center, an organization that collaborates with other groups to reduce and eliminate the use of tobacco, supports AATCLC and ASH’s lawsuit. 

“This landmark litigation is the culmination of a decade of pioneering work by the health champions of the African American Tobacco Control Leadership and other Black-led organizations,” Doug Blanke, the Executive Director of Public Health Law Center, said in a written statement. “It has the potential to reverse the leading cause of death in the Black community.” 

SAN BERNARDINO, CA—- During a lengthy NBA career, which including 4 titles, John Salley was on a different journey. He became a vegetarian during his playing days before going vegan in 2007. Now the TV host and chef has his very own vegan restaurant, the brand-new Cafe Organix located at 420 East Hospitality Lane, Suite A-10.

The grand opening was held on Friday, June 26. The event was definitely a celebratory one with community members from all throughout the Inland Empire and Los Angeles that stopped through. Kayla Collins DJ’ed during the last half of the event.

When asked why Salley chose San Bernardino for his establishment, he stated, “I wanted to be a part of the growth of veganism in San Bernardino, putting an end to food deserts in Black and Brown communities.”

Cafe Organix products are primarily made in-house with organic ingredients. “Expect a well-seasoned and tasty vegan cuisine. We will play with the menu to figure out the favorites and the foods we are good at making,” shared Salley.

Aside from offering drinks and eats, Cafe Organix will also stock frozen packaged goods, tea blends, candles, and other products! There is an art gallery inside the cafe that will feature a new local artist each month, and they also plan to host regular events for the community.

Visit CafeOrganix..com to plan your visit!

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On June 18, the United States Supreme Court ruled against the Trump administration’s decision to end the Deferred Action for Childhood Arrivals (DACA) program. The renewable federal provision allows people who were brought illegally to the U.S. as children to defer deportation and receive legal permission to work, study and live in the United States. 

“Congratulations to DACAmented immigrants for this historic win,” said Nana Gyamfi, Executive Director of the Black Alliance for Just Immigration (BAJI), a national advocacy organization that pushes for fair immigration policies. According to BAJI’s website, the group stands up for the rights of African, Caribbean and other minority immigrants across the United States; and stands with African Americans in the fight for racial justice. 

“This moment would not have happened were it not for the Black uprisings that have centered Black lives in this country,” Gyamfi continued. “This decision is a welcomed reprieve for DACA recipients and a call to action in support of Black Liberation. There are no permanent protections for any immigrants until African American human rights and dignity are protected.” 

The court decided by a 5-4 vote that the Trump administration had not provided “a reasoned explanation for its action,” according to the majority opinion written by Chief Justice John G. Roberts. 

California has played an integral part in the fight to keep the DACA program. Regents of the University of California were the defendants in the Supreme Court case, and the California Department of Justice led a coalition of 21 attorneys general in defense of the program. 

“The Supreme Court’s decision to uphold the University of California and the California Attorney General’s challenge against the Trump Administration’s capricious action is a victory for hundreds of thousands of young people who are making vital contributions to their families, schools, employers, and the nation,” said University of California President Janet Napolitano. 

“Today, America told the Dreamers that this is their home,” said CA Attorney General Xavier Becerra in a June 18 statement. “The highest court in our land saw through the Trump administration’s illegal, baseless excuses. The Court agreed: if you work hard and play by the rules, you deserve a chance to get ahead.” 

According the National Immigration Forum, about 653,000 “Dreamers,” undocumented immigrants who came into the U.S. as children, are currently protected under DACA, with over 200,000 recipients residing in California. The average DACA recipient arrived in the U.S. at age seven and has lived in the country for more than 20 years. 

The Supreme Court decision comes at a time when Dreamers are facing heightened hardships due to the COVID-19 pandemic. According to the Center for American Progress, 202,500 DACA recipients are on the frontlines of the nationwide COVID-19 response. Most of these recipients are essential workers in healthcare, education, and food-related industries.