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Covered California Launches New Marketing and Outreach Game Plan to Boost African American Enrollement

SACRAMENTO, CA- Covered California officials kicked off a new marketing and outreach campaign to increase African-American enrollments in the state’s health coverage program. The campaign focuses on informing African-Americans about the affordability of quality health insurance, and the exchange will place particular emphasis on specific geographic areas across the state where higher numbers of uninsured and subsidy-eligible African-Americans live, work, play and pray.

Covered California is using a new data-driven approach to target specific ZIP codes across the state, pinpointing where higher numbers of uninsured and subsidy-eligible African-Americans live.

Research conducted by NORC at the University of Chicago in the spring of 2015 revealed that while California’s African-Americans are aware of Covered California, they lag behind other ethnicities when it comes to awareness of the financial assistance that is available only through Covered California and that helps consumers pay for their monthly insurance premiums. Data can be found at www.CoveredCA.com/news/PDFs/AAEI-slides.pdf.

New data show that active enrollment among subsidy-eligible African-Americans is at 2.4 percent while African-Americans constitute 5 percent of the state’s subsidy-eligible population. The exchange’s focused efforts to increase the enrollment percentage begins with the third open-enrollment period, which runs from Nov. 1, 2015, through Jan. 31, 2016.

The campaign centers around establishing enrollment storefronts at highly familiar and visible locations; conducting marketing and outreach that is specific to African-American consumers; and engaging businesses, schools, churches and community organizations. The exchange will encourage uninsured Californians to stop coping with a lack of health coverage and instead enroll in a health insurance plan through Covered California.

“Changing our state from a culture of coping to a culture of coverage is a long-term proposition,” Covered California Executive Director Peter V. Lee said. “We’ve made great progress in helping African-Americans gain the coverage they need and deserve, but we recognize there is much more to be done to prove to the remaining uninsured the value of having health coverage.”

Outreach materials will advise African-American consumers that their health and well- being is worth insuring and that many Californians are receiving thousands of dollars each year to help with the cost of health insurance premiums — money that African-American consumers should not walk away from.

Covered California is targeting specific areas in Los Angeles and San Diego counties and the Inland Empire, where two-thirds of California’s 130,000 subsidy-eligible African-Americans reside, as well as targeting areas in Northern California in parts of Alameda, Contra Costa, Solano and Sacramento counties.

Covered California will push enrollment through service channels like storefronts in African-American communities where Certified Insurance Agents and Certified Enrollment Counselors will be on hand to assist consumers. With support from Covered California community partners, the agency will sponsor education and outreach campaigns, with resources for pastors at church enrollment events, informational materials for barbershops and hair salons, and “enrollment block parties” in high-priority African-American neighborhoods.

In addition, enhanced social media and marketing campaigns will be launched to reach African-Americans, and Covered California will have partnerships with local schools, businesses and community-based organizations that serve African-American communities.

“We’ll reach out to consumers where they live, work, pray and play,” Lee said. “Covered California will continue to focus on reaching the state’s diverse population and enrolling consumers in all communities during its upcoming open-enrollment period. We want to make sure we see the enrollment numbers in our African-American communities rise.”

Second Baptist Church of Redlands Celebrates 123 Years in the Inland Empire

REDLANDS, CA- Senior Pastors Anthony and Jackie Green have led the historic Second Baptist Church for 28 years and have been a pastoral team that has preserved the Church History for future generations.  2015 marks l23 years that the first historic African American Church in the Inland Empire is still “alive and well.”

Sunday, November 8 will be celebrated with an l0 a.m. morning service and 4 p.m. evening service.  The morning speaker will be Reverend Michael Smith, Jr. of Reno, Nevada, a spiritual son who grew up and was licensed and ordained by Second Baptist Church.  The afternoon speaker will be Pastor Joshua Beckley, Senior Pastor of the Ecclesia Christian Fellowship of San Bernardino. Deacon Terry and Melissa Richey are the Anniversary Chairpersons.

Second Baptist has a unique history and was incorporated in 1892.  It has been at three locations in Redlands, founded on Orange Street in 1891, then moved to State Street and now resides at the corner of 9th and Stuart Street in Redlands since 1924.  In its early years it was well known for Gospel quartet singers, founding of the Citrus Valley District Ushers and great cooks of African American cuisine.

Second Baptist Church has brought a unique flavor of high spirited worship and Gospel preaching. It is known for its work with the University of Redlands Martin Luther King Jr. Events, and Redlands Police Department in chaplaincy and a twenty year collaboration of Pastor Anthony Green through “Midnight Basketball Hoopz” to minister to At-Risks teens monthly on the third Friday of the month from 9 p.m. to 2 a.m. at the Redlands Community Center.  Second Baptist has led several city and statewide prayer gatherings and movements under the leadership of Bishop Dr. Jackie L. Green.

The community is invited to the grand celebration and afro-centric decorations especially for this historic occasion.  The Church is located at 420 East Stuart Avenue in Redlands.  For further information on worship and events, please visit www.secondbaptistredlands.com or call (909) 793-1074.




#MenMob Encourages Young Men to Achieve during Black & Brown Conference at CSUSB

Tomas Morales, President, California State University, San Bernardino, (center), & several community members who joined the 'MOB'  to greet & encourage the invited students, & to connect them to an academic future with CSUSB, & beyond.

Tomas Morales, President, California State University, San Bernardino, (center), & several community members who joined the ‘MOB’ to greet & encourage the invited students, & to connect them to an academic future with CSUSB, & beyond.

By John Coleman

On October 23, buses from the Colton Joint Unified School District,  Fontana Unified School District,  Rialto Unified School District,  San Bernardino City Unified School district and Victor Valley Joint Unified School District, brought more than 300 African American and Latino eighth-grade boys to the Inaugural Black & Brown Conference for Young Males at California State University, San Bernardino.

As the students arrived, they were surprised but excited to be greeted by a “MOB” of campus and community leaders, including CSUSB President, Dr Tomas Morales;  City of San Bernardino Mayor, R. Carey Davis; a handful of others.

The FELLAS, a group of African American men who took time from their businesses and jobs to show their support for the growth, education and advancement of our Black & Brown youth, especially the males; that they, too, could take and learn required courses,  that the work they do in high school will prepare them for success in college and careers,  and that they still will have time for fun and a good life.

They entered the CSUSB Inaugural Black & Brown Conference as ‘champions’ through a path of well-wishers giving ‘high fives’ to each visiting student. Campus and Conference officials reported that student high energy and good behavior persisted throughout the Conference Program and events.