Westside Story Newspaper – Online The News of The Empire – Sharing the Quest for Excellence
By Naomi K. Bonman
(EMPIRE NEWS NETWORK—ENN)— REDLANDS, CA— Back in the day there was the D.A.R.E. program and then there was TRUTH. Both were initiatives that rallied against drugs and tobacco use among minors. However, even though these were strong campaigns, these brands are rarely seen in the communities anymore which is why it is critical for community organizations to create their own campaigns, and what better way to do then through music and art.
On Saturday, June 22, Music Changing Lives (MCL) premiered their new music video, “Jewels Not Juulz”, featuring artist Tiana Phipps. The premiere took place at the MCL headquarters in Redlands.
“We are an organization that focuses on reducing the prevalence of tobacco in our communities,” San Bernardino County Tobacco Control Program representative, Amber, stated. “This project was made possible because of the collaboration with MCL. Continue doing what you are doing. The youth is the reason we are here; the youth is the reason for all of us.”
The song was curated to raise awareness about the harmful effects of tobacco use and the epidemic of vaping among teens. CEO and Founder of Music Changing Lives, Josiah Bruny, combined forces with the Coalition for a Tobacco-Free San Bernardino County to use music and art as a way to reach the youth and the community.
The event was well attended with community members, MCL youth and staff, and elected officials of San Bernardino County. In addition to the live premiere of the video, there were refreshments, networking and a tour opportunity of the MCL recording studio and art lab.
A few MCL students also performed solo acts after the premiere. Check some of them out below.
Author: Naomi K. Bonman
Naomi K. Bonman is a Digital Content Curator, Journalist, Marketing Manager, and Editor. She is the editor of the westside Story Newspaper. She is also the Founder and CEO of Awakened Lounge (www.theawakenedlounge.com)
